Terry Begue started his painting business fresh out of high school with no money, no experience, and no connections and failed miserably. Refusing to give up, he began perfecting his people skills and developed processes for both business and personal growth.

Leveraging his unique lessons has allowed his company to grow year after year, even though he hasn’t advertised since 2012!

Today, Terry is an international speaker, author of “Attract & Keep Customers for Life," and creator of the course, “Unnoticed to Unforgettable.”  In today's episode, Terry shares insights from 40+ years of business on how to serve your customers. 

We talk about writing down what you want your life to look like and putting a dollar amount you need to get there, needing customer interactions to be win-win, and not being afraid to lean into the punch. You'll have to listen to understand this amazing story and how it applies to your business. 

Terry urges business owners to focus on 4 things with their customers. Likeability, Believability, Knowability, and Wowability. To connect with Terry or to enroll in his course, visit the4abilities.com


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