
Welcome to the Blue Shirt Leadership Podcast. We interview business owners in the trades and home services industries. These conversations are packed with stories, helpful insights, and boots-on-the-ground advice that you can immediately use. In fact, it’s a requirement that the listener gets great content. I ask every guest to share one insight (or more, of course!) with my listeners that, when applied over time, the listener will experience massive change for their future.
Episodes

Tuesday Dec 21, 2021
Tuesday Dec 21, 2021
When we are children learning to walk we fall 1000s of times but never give up. Alexandra believes this is the resilience too many of us lose in running our companies.
In her business, Crisis Ally, she helps organizations strategize for the risks they have yet to face. Both physically and organizationally. This business was born out of her passion to protect others and a moment of clarity during the tragic events of 9/11.
Alexandra Hoffmann is the CEO of Crisis Ally, which helps Crisis Management teams thrive through crises. Crisis Ally is a woman-owned company that promotes diversity and blends complementary professional expertise, background, and experience through various partnerships.
Thanks to a career with the French government and large international corporations, Alexandra has a rich operational and multicultural experience base with strong expertise in Business Resilience, its boosting factors, and best practices to manage it.
Alexandra is regularly interviewed in the print media to discuss corporate resilience topics, including Authority Magazine, Business Insider, or Thrive Global. She also wrote for ASIS Security Management Magazine, and regularly presents at international events.
Alexandra has an LLB in Criminal Law from Paris University, France, an M.Sc. in Corporate Security from John Jay College of Criminal Justice in New York, and an MBA from the University of Phoenix. Alexandra is also a Certified Coach, trained in Neurosciences, and a Certified Yoga Teacher. Last but not least, Alexandra is a mom of 2!
To connect with Alexandra, please visit: https://www.crisisally.com/
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