Sometimes failure can serve as a catalyst to an amazing opportunity. This and a lot of hard work and consistency is what helped Kristen start ProAdvisor Marketing.

While her roots are in accounting, today she provides marketing services to those in the accounting industry.

In this episode, Kristen shares her story of enjoying the accounting industry but finding an even bigger passion for marketing. She shares as leaders and business owners, it's important to recognize we know way more than we think and this is an asset we need to use.

Kristen also points out how important showing you care is and the simplicity of doing this. Finally, to dispel confusion about marketing, Kristen explains that marketing = building relationships. It doesn't have to be more complicated than this.

To connect with her, please visit

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